Performance Marketing Strategist

3 weeks ago


Gurgaon, Haryana, India Gabit Full time
About Gabit

Gabit is an integrated health and wellness platform that empowers individuals to live healthier and longer lives. Our philosophy is rooted in the interconnectedness of health, leveraging science-backed solutions across key pillars: nutrition, fitness, sleep, mental wellness, and skincare.

We offer personalized nutrition and fitness programs to achieve health goals, manage chronic conditions, and provide fitness wearables and science-backed skincare products to enhance overall well-being.

About the Role

As a Growth Hacker, you will play a crucial role in expanding our digital footprint by implementing cutting-edge performance marketing strategies to achieve and exceed targeted objectives. You will utilize your expertise in Google and Meta Ads to optimize campaigns, maximize ROI, and drive quality traffic and conversions for our clients.

Key Responsibilities
  • Develop and execute strategic advertising campaigns tailored to business objectives, target audience, and budget allocation
  • Conduct thorough keyword and audience research to identify opportunities for campaign optimization
  • Set up, manage, and optimize Google Ads and Meta Ads campaigns across various platforms
  • Monitor campaign performance metrics, including CTR, CPC, CPA, ROAS, and adjust strategies accordingly to meet or exceed KPIs
  • Regularly analyze campaign performance data using Google Analytics, Facebook Analytics, and other reporting tools
  • Generate reports outlining key findings, trends, and actionable recommendations for continuous improvement
Requirements
  • Bachelor's degree in Marketing, Advertising, Business, or a related field with at least 2 years of relevant work experience
  • In-depth knowledge of Google Ads and Meta Ads platforms, including campaign setup, optimization techniques, and audience targeting
  • Proficiency in data analysis tools such as Google Analytics, Facebook Analytics, or similar platforms
  • Excellent communication and collaboration skills, with the ability to work effectively across teams and stakeholders


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