Creative Content Specialist

2 days ago


Vellore, Tamil Nadu, India beBeeCopywriter Full time ₹ 30,00,000 - ₹ 60,00,000
Senior Copywriter Role

Job Overview

  • We are a fast-growing consumer-first Direct-to-Consumer (D2C) skincare brand in India.

Key Responsibilities

  • Write engaging, on-brand copy for digital ads emailers landing pages product detail pages banners and more.
  • Craft persuasive product storytelling and benefit-led messaging tailored for e-commerce.
  • Develop and maintain a consistent brand tone and voice across all customer communication.
  • Write SEO-optimized blog content for both on-page and off-page SEO efforts.
  • Analyze performance of copy and iterate based on real data.
  • Stay updated with digital trends consumer behavior and competitor messaging in the D2C space.

Requirements

  • 3–6 years of proven copywriting experience with a D2C brand or digital agency serving D2C clients.
  • Strong understanding of consumer psychology and the nuances of direct response copywriting.
  • A strong portfolio showcasing work across digital ad campaigns product pages website content and SEO blogs.
  • Proficiency in writing SEO-friendly long-form content.
  • Ability to simplify complex ideas into clear compelling messaging.
  • Attention to detail with excellent grammar syntax and editing skills.
  • Familiarity with tools like Google Analytics or similar is a plus.

Bonus Points

  • Experience with email marketing and retention marketing.
  • Understanding of conversion rate optimization best practices.
  • A passion for branding storytelling and user experience.

What We Offer

  • Competitive salary and performance incentives.
  • A collaborative growth-focused environment.
  • Exposure to fast-paced brand-building from the ground up.
  • Opportunities to lead and own big creative projects.
  • Learning and development support.


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