
Creative Content Specialist
2 days ago
Job Overview
- We are a fast-growing consumer-first Direct-to-Consumer (D2C) skincare brand in India.
Key Responsibilities
- Write engaging, on-brand copy for digital ads emailers landing pages product detail pages banners and more.
- Craft persuasive product storytelling and benefit-led messaging tailored for e-commerce.
- Develop and maintain a consistent brand tone and voice across all customer communication.
- Write SEO-optimized blog content for both on-page and off-page SEO efforts.
- Analyze performance of copy and iterate based on real data.
- Stay updated with digital trends consumer behavior and competitor messaging in the D2C space.
Requirements
- 3–6 years of proven copywriting experience with a D2C brand or digital agency serving D2C clients.
- Strong understanding of consumer psychology and the nuances of direct response copywriting.
- A strong portfolio showcasing work across digital ad campaigns product pages website content and SEO blogs.
- Proficiency in writing SEO-friendly long-form content.
- Ability to simplify complex ideas into clear compelling messaging.
- Attention to detail with excellent grammar syntax and editing skills.
- Familiarity with tools like Google Analytics or similar is a plus.
Bonus Points
- Experience with email marketing and retention marketing.
- Understanding of conversion rate optimization best practices.
- A passion for branding storytelling and user experience.
What We Offer
- Competitive salary and performance incentives.
- A collaborative growth-focused environment.
- Exposure to fast-paced brand-building from the ground up.
- Opportunities to lead and own big creative projects.
- Learning and development support.
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