Digital Marketing Specialist
2 days ago
The role involves devising and implementing strategies for influencer marketing, managing YouTube campaigns, maintaining public relations, and supporting sales initiatives.
As a specialist in this field, you will identify and collaborate with influencers, create engaging content, analyze campaign performance, and build strong relationships with stakeholders.
- Influencer Marketing:
- You will be responsible for scouting influencers (paid, barter) and closing agreements once commercials are approved
- Understanding the influencer's niche and creating first draft of script and reviewing influencer video drafts
- Coordinating product dispatch with internal teams and influencers
- Preparing various reports as per requirement
- Sharing ideas on snippets / ads creation
- Coordinating with finance team for advance payments and final payments for timely release of payments
- Retention Marketing:
- You will create WhatsApp Marketing/Utility Templates and submit it for approval on Meta
- Create broadcast ideas basis occasions, seasonal requirements, restocking timelines, regional festivals further that can be used for Meta ads as well
- Data set creation and refinement for the campaigns
This role requires excellent skills in Influencer Marketing and Social Media Marketing, specifically with YouTube influencers. Additionally, you should have strong sales support and collaboration skills, excellent written and verbal communication skills, and ability to work onsite in Thane.
- Sales support and collaboration skills
- Excellent written and verbal communication skills
- Ability to work onsite in Thane
- Bachelor's degree in Marketing, Communication, Public Relations, or related field
- Experience in the FMCG or beauty industry is a plus
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