
Creative Content Specialist
2 weeks ago
We are seeking an experienced and creative copywriter to join our team. The ideal candidate will have a strong background in writing engaging video scripts for social media and promotional campaigns.
Key Responsibilities:
- Develop high-quality video scripts for short-form videos, reels, and course promos tailored for platforms like Instagram, YouTube, and Meta Ads.
- Collaborate with the content, design, and video teams to conceptualize and execute ideas that drive attention and conversions.
- Create compelling copy for social media posts, ad campaigns, landing pages, and emailers to support digital marketing efforts.
- Understand target audience personas and write content that aligns with their interests, challenges, and motivations.
- Maintain consistency in tone, messaging, and storytelling across all platforms.
- Participate in brainstorming sessions and content planning meetings.
- Continuously optimize scripts and copies based on performance data and feedback.
Requirements:
- Minimum 2-4 years of experience as a copywriter, preferably in digital-first brands or agencies.
- Proven track record of writing video scripts for social media, brand storytelling, and promotional content.
- Excellent command of English with strong storytelling, grammar, and creative writing skills.
- Ability to adapt tone and style for different platforms and audiences.
- Familiarity with social media trends, ad formats, and content best practices.
- Highly collaborative, open to feedback, and capable of working in a fast-paced creative environment.
- A portfolio showcasing video scripts, social media copies, and promotional campaigns is highly recommended.
Bonus Points:
- Experience in Ed-tech or education marketing.
- Knowledge of performance marketing copywriting (CTAs, hooks, conversion tactics).
- Basic understanding of content SEO and keyword usage.
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