Digital Content Strategist

4 weeks ago


Varanasi, Uttar Pradesh, India 3i Consulting Pvt. Ltd. Full time

We are seeking a skilled Digital Content Strategist to join our team at 3i Consulting Pvt. Ltd. as a Social Media Content Manager. The ideal candidate will have a passion for social media trends, a creative mindset, and the ability to craft compelling content that resonates with our audience and strengthens our brand identity.

Key Responsibilities:
  • Develop and implement social media strategies to enhance brand awareness, engagement, and traffic across platforms like Facebook, Instagram, Twitter, and LinkedIn.
  • Create high-quality, engaging, and original content for social media posts, blogs, newsletters, and campaigns that align with the company's voice and messaging.
  • Schedule, manage, and monitor posts across various social media channels, ensuring consistency and timeliness.
  • Stay updated on social media trends, tools, applications, and best practices to ensure our digital strategies remain current and effective.
  • Collaborate with internal teams (marketing, design, etc.) to create visual content and support promotional campaigns.
  • Analyze social media metrics and adjust strategies accordingly to improve engagement and conversion rates.
  • Engage with the online community, respond to comments, and handle customer queries on social platforms.
  • Monitor competitors and stay updated on emerging trends to keep the brand relevant.
Requirements:
  • Proven experience as a Social Media Specialist or similar role.
  • Exceptional content writing skills with experience in writing for digital platforms, blogs, and social media.
  • Expertise in managing social media platforms and tools, such as Hootsuite, Buffer, or similar scheduling platforms.
  • Strong understanding of SEO and how it relates to social media content.
  • Experience with analytics tools (Google Analytics, Facebook Insights, etc.) to track performance and suggest improvements.
  • Ability to work independently as well as collaborate within a team environment.
  • Excellent communication skills, attention to detail, and creativity.
Preferred Skills:
  • Graphic design and content creation using tools like Canva, Photoshop, or Illustrator.
  • Experience in video content creation for platforms such as YouTube and Instagram Reels.
  • Understanding of social media advertising strategies and paid campaigns.


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