Digital Marketing Specialist

2 weeks ago

Mangalore, Karnataka, India beBeeMarketer Full time ₹ 8,00,000 - ₹ 15,00,000
High-Performing Marketer Sought

This is a high-impact role where you'll be responsible for strategy, execution, and optimisation — working closely with our creative strategists and designers to deliver campaigns that convert.

  • Campaign Planning and Execution:
  • Plan, set up, and manage paid campaigns across Google, Meta, and YouTube.
  • Performance Analysis and Optimisation:
  • Analyse campaign performance (CTR, CPL, ROAS, CVR) and optimise to achieve business KPIs.
  • Collaborative Teamwork:
  • Collaborate with the creative team to develop high-performing ad copy and creatives.
  • Continuous Improvement:
  • Build and test different audience segments and funnels.
  • Track daily budgets, pacing, and adjust for maximum ROI.
  • Stay updated on platform changes, new formats, and growth hacks.
  • Provide regular performance reports and insights for stakeholders.

Requirements:

  • At least 1 year of experience in performance marketing.
  • Prior experience in e-commerce or real estate campaigns is preferred.
  • Technical Expertise:
  • Strong knowledge of Google Ads (Search, Display, YouTube) and Meta Ads.
  • Data-Driven Decision Making:
  • Ability to analyse data and turn insights into action.
  • Problem-Solving Skills:
  • Good understanding of attribution, pixel setup, and conversion tracking.
  • Comfortable with A/B testing and iterating quickly.
  • Communication Skills:
  • Strong analytical, problem-solving, and communication skills.

About the Role:

You'll work closely with our creative strategists and designers to deliver campaigns that convert, and have direct impact on scaling campaigns for high-growth brands.

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