Data Analyst

6 days ago


Vadodara, Gujarat, India Nielsen Full time

Nielsen is a leading global information and measurement company.

About the Job

We are seeking a highly skilled Data Analyst to join our team as a Marketing Insights Specialist. In this role, you will be responsible for analyzing data from various sources to provide actionable insights that drive business decisions. You will work closely with cross-functional teams to understand client needs and deliver high-quality results.

Responsibilities:
  • Analyze large datasets to identify trends, patterns, and correlations using statistical methods and software tools such as R, Python, or SAS.
  • Develop and maintain databases, data visualizations, and reports to communicate findings to stakeholders.
  • Collaborate with marketing teams to design and implement experiments, A/B tests, and other research initiatives.
  • Provide recommendations to clients based on data-driven insights to optimize their marketing strategies.
Qualifications:
  • Bachelor's or Master's degree in Mathematics, Statistics, Economics, Actuarial Sciences, or related field.
  • Proven experience working with data analysis software, data visualization tools, and statistical programming languages (e.g., R, Python, SAS).
  • Excellent communication and presentation skills to effectively convey complex ideas to both technical and non-technical audiences.
  • A strong understanding of statistical concepts, data modeling, and machine learning algorithms.
  • Ability to work independently and collaboratively in a fast-paced environment.
About Nielsen

We're a global leader in providing data and insights to media companies, advertisers, and retailers. Our mission is to empower clients with comprehensive understanding of consumer behavior and market trends. We're committed to innovation, teamwork, and excellence in everything we do.

What We Offer:
  • A competitive salary range of $65,000-$85,000 per year, depending on qualifications and experience.
  • Ongoing professional development opportunities to enhance your skills and career growth.
  • A dynamic and inclusive work environment that values diversity, equity, and inclusion.

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