Digital Content Specialist

10 hours ago

Bellary, Karnataka, India beBeeContent Full time ₹ 55,00,000 - ₹ 85,00,000
Content Strategist Job

We're seeking a highly skilled Content Strategist to develop and execute comprehensive content strategies aligned with business objectives and learner acquisition goals.

The ideal candidate will have a strong background in content development, with expertise in creating engaging and conversion-focused copy. They will be responsible for crafting compelling course descriptions, curriculum outlines, and educational content that drives enrolment.

The successful candidate will also produce white papers, case studies, and thought leadership content to establish industry authority. Additionally, they will develop platform-specific content strategies with engaging captions, ad copy, and viral content concepts for social media and email marketing campaigns.

The role requires experience managing multiple content projects with cross-functional teams and excellent project management skills. The ideal candidate will have a proven track record of writing copy that converts prospects to customers and creating learning-focused content that simplifies complex concepts.

Key Responsibilities:
  • Develop and execute comprehensive content strategies aligned with business objectives and learner acquisition goals
  • Create conversion-focused copy for landing pages, sales funnels, and lead generation campaigns
  • Craft compelling course descriptions, curriculum outlines, and educational content that drives enrolment
  • Produce white papers, case studies, and thought leadership content to establish industry authority
  • Develop platform-specific content strategies with engaging captions, ad copy, and viral content concepts for social media and email marketing campaigns
  • Manage multiple content projects with cross-functional teams
Requirements:
  • 5+ years of professional content writing/copywriting experience in EdTech, digital marketing, or skill training industry
  • Bachelor's degree in English, Journalism, Marketing, Communications, or equivalent professional experience
  • Portfolio requirement: Must demonstrate measurable results (conversion rates, engagement metrics, campaign performance)
  • Experience with CMS (WordPress, HubSpot), email platforms, and marketing automation tools
  • Understanding of UX/UI principles and ability to work with design teams on content-visual integration
Preferred Skills:
  • Conversion Copywriting: Proven track record of writing copy that converts prospects to customers
  • Educational Content: Experience creating learning-focused content that simplifies complex concepts
  • Brand Voice Development: Ability to create and maintain consistent brand voice across all channels
  • Project Management: Experience managing multiple content projects with cross-functional teams

School of Digital Marketing

Our School offers advanced requirements for the ideal candidate.

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