Digital Marketing Specialist

2 weeks ago


ChandigarhMohali, India beBeeMarketing Full time ₹ 86,40,000 - ₹ 1,24,80,000

Job Summary:

This role oversees digital marketing initiatives for various sectors. It involves developing and executing targeted strategies for the Indian and UAE markets.

Key Responsibilities:

  • Conceive and implement cross-market digital campaigns, brand development, and user acquisition efforts remotely.
  • Manage digital presence across social media platforms, paid advertising channels, and influencer partnerships.
  • Create engaging content to build online communities for diverse sectors.
  • Analyze performance metrics, optimize return on investment using analytics tools, and make data-driven decisions.
  • Collaborate with international teams and vendors to ensure seamless execution.

Requirements:

  • A minimum of 2 years of B2C marketing experience, preferably in Edtech and/or beauty sectors.
  • In-depth knowledge of consumer behavior in the India and UAE markets.
  • Strong expertise in digital marketing, content creation, and analytics.
  • Excellent communication skills; proficiency in Hindi/Arabic is a plus.
  • Self-motivation, organizational skills, and ability to work effectively in remote teams.

Success Metrics:

  • Increased enrollments for Spark Studio's programs in both India and UAE.
  • Highest conversions and sales for UAE beauty brands.
  • Robust brand growth and marketing return on investment.

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