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E-commerce Marketing Lead

1 week ago


Bengaluru, Karnataka, India The Mom Store Full time
Job Summary:

The Mom Store is seeking an E-commerce Marketing Lead to develop a comprehensive digital marketing strategy that drives sales and increases brand awareness. This role will involve designing and executing campaigns on digital marketing platforms, developing strategies to build lasting relationships with customers, and creating reports to measure KPIs of performance marketing campaigns.

Responsibilities:
• Design and execute campaigns on digital marketing platforms
• Develop strategies to build lasting relationships with customers
• Create reports to measure KPIs of performance marketing campaigns
• Experiment with different digital marketing campaign types for maximum success while maintaining healthy ROAS
• Launch advertisements to increase brand awareness
• Drive retention marketing through email, social media, and SMS marketing

Requirements:
Bachelor's degree in Marketing or related field
Excellent understanding of digital marketing concepts
1-2 years of experience in digital marketing required
Experience with business-to-customer social media and content generation
Strong creative and analytical skills