Digital Advertising Specialist for Fintech Growth

2 weeks ago


Chennai, Tamil Nadu, India RemitBee Full time

Job Title: Digital Advertising Specialist for Fintech Growth

About Remitbee:

We're a rapidly expanding fintech startup dedicated to delivering seamless financial solutions for international money transfers and currency exchanges. As we continue to grow, we need an expert Digital Advertising Specialist to elevate our digital advertising efforts across multiple platforms.

About Our Work Culture:

We foster a dynamic, innovative, and collaborative work environment that prioritizes creativity and continuous learning. Our team members thrive in a culture that values diversity, inclusion, and mutual respect, ensuring every voice is heard and appreciated. We prioritize work-life balance with flexible work arrangements and significant opportunities for professional growth and development.

Future Scope:

As we embark on our journey of rapid growth and global expansion, we're enhancing our advertising strategies to promote new financial products and services. The Digital Advertising Specialist will play a crucial role in driving engagement, growth, and brand awareness through expertly crafted advertising campaigns. This is an exciting opportunity to work on diverse marketing initiatives, utilizing cutting-edge tools and strategies in performance marketing, A/B testing, and data analysis.

Key Responsibilities:

  • Develop, manage, and optimize comprehensive performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, TikTok Ads, and YouTube Video Ads.
  • Conduct thorough A/B testing to improve campaign performance and conversion rates.
  • Analyze campaign performance data and generate actionable insights to enhance advertising strategies.
  • Maintain and track marketing budgets, ensuring efficient allocation of resources.
  • Collaborate closely with the Canadian team to align marketing strategies and objectives.
  • Organize and structure our Google Ads account from the ground up, establishing best practices.
  • Create multi-level marketing campaigns tailored to target markets, focusing on the customer journey.

Salary: $70,000 - $90,000 per year (estimated)

Top Skills Required:

  • Expertise in managing Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, TikTok Ads, and YouTube Video Ads.
  • Strong reporting and data analysis skills with a focus on performance metrics.
  • Experience in conducting A/B testing and optimizing campaigns based on results.
  • Proficiency in managing and tracking marketing budgets.

Good to Have Skills:

  • Familiarity with AI tools to streamline workflow, report generation, and data analysis.
  • Experience in branding campaigns.

Qualifications:

  • 3+ years of experience in digital marketing, specifically in paid advertising.
  • Certifications related to Google Ads and Facebook Ads are a plus.

Preferred Industries:

  • Experience in finance, startups, product-based companies, and established marketing agencies.
  • We prefer candidates with a focus on North American markets.

Benefits:

  • Comprehensive Health Benefits: Employees receive full healthcare coverage, ensuring their well-being.
  • Flexible Work Environment: Remitbee offers the option for flexibility on working hours allowing employees to maintain a good work-life balance.
  • Professional Development: Opportunities for career advancement and growth, with access to learning resources and training programs to help employees enhance their skills.
  • Diverse and Inclusive Culture: A multicultural, inclusive workplace that fosters collaboration and innovation across global teams.


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