Brand Development Intern

4 days ago


Mumbai, Maharashtra, India Mashrise Full time

Mashrise seeks a Brand Development Intern to work on various projects, including developing and executing branding strategies across online and offline channels.

This role involves collaborating with cross-functional teams to plan and execute ATL (Above The Line) and BTL (Below The Line) marketing initiatives, as well as conducting market research to identify trends, audience preferences, and competitor strategies.

Key responsibilities include:

  • Supporting the management of digital ad campaigns on platforms like DV360, TTD, YouTube, OTT/CTV, and Facebook/Instagram, leveraging CPC/CPM models.
  • Collaborating with technical teams for API and widget integrations to enhance brand visibility.
  • Helping plan and execute ATL (Above The Line) and BTL (Below The Line) marketing initiatives for consistent brand messaging.
  • Monitoring campaign performance, analyzing data, and providing insights for optimization.

The ideal candidate should possess:

  • A Bachelor's degree in Marketing, Business Administration, or a related field.
  • Some exposure to marketing, planning, or strategy (internships or projects preferred).
  • A basic understanding of digital advertising platforms (YouTube, DV360, TTD, OTT/CTV) and advertising models (CPC/CPM).
  • An interest or experience in API/widget integration and display advertising.
  • Strong analytical and problem-solving skills.
  • Excellent communication and collaboration abilities.
  • Creativity and enthusiasm for branding and marketing.

In return, we offer:

  • A paid internship opportunity.
  • Hands-on experience in a fast-paced and creative environment.
  • Learning and professional growth opportunities.

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