Digital Marketing Strategist

2 weeks ago


Pune, Maharashtra, India JISA Softech Pvt Ltd Full time

Job Overview

We are seeking an experienced Digital Marketing Strategist to join our team at JISA Softech Pvt Ltd. This is a challenging opportunity for an individual with 5+ years of experience in digital marketing, team management, and event marketing.

The successful candidate will have a strong leadership background, excellent communication skills, and the ability to analyze data and drive business growth through strategic campaigns. They will also possess in-depth knowledge of SEO strategies, keyword research, and content creation best practices.

Responsibilities:

  • Lead and manage a team of digital marketers, ensuring alignment with business goals and fostering a collaborative environment.
  • Develop, execute, and manage multi-channel digital marketing strategies for brand awareness, engagement, and conversions.
  • Oversee content creation, including blogs, articles, infographics, and videos, across various digital platforms to drive engagement and support SEO objectives.
  • Implement effective SEO strategies to improve search rankings and organic traffic.
  • Analyze campaign performance and website traffic using tools like Google Analytics, providing insights for continuous improvement.
  • Cross-functional collaboration: work closely with internal teams (sales, product, and design) to align marketing strategies with business objectives.

Required Skills and Qualifications:

  • Experience: 5+ years of experience in digital marketing, including at least 1-2 years of team leadership experience and managing a group of marketers.
  • Event marketing & management: proven experience in managing events, exhibitions, and trade shows, including vendor negotiations, booth setup, and event logistics.
  • Content creation & writing: proven experience in content writing and content marketing across various formats (blogs, articles, infographics, videos), with a strong command of storytelling and SEO-focused writing.
  • SEO expertise: in-depth knowledge and experience with SEO strategies, keyword research, on-page SEO, and analytics to drive organic growth.
  • Team leadership: strong leadership, team management, and mentoring skills with the ability to guide and inspire a team toward achieving marketing goals.

Estimated Salary: $80,000 - $110,000 per year.



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