
Senior Data Optimization Lead
2 days ago
Our team is seeking a Senior Staff Data Scientist II to lead the development of algorithms focused on improving eCPM for SMB ad campaigns across our platform.
About the Role :
The ideal candidate will have a strong background in machine learning and statistical modeling techniques for forecasting and optimization, with hands-on coding ability in Python, SQL, and experience with ML frameworks such as TensorFlow, PyTorch, or Scikit-learn.
Responsibilities :
- Lead the vision and development of algorithms focused on improving eCPM for SMB ad campaigns across the platform.
- Architect enhancements to the ad serving logic with a focus on yield optimization and revenue lift.
- Build predictive models for inventory forecasting across ad types and formats, leveraging historical trends, seasonality, and real-time signals.
- Partner with ad operations, product, and engineering to translate business goals into scalable ML/DS solutions.
- Establish strong offline and online evaluation frameworks for assessing algorithm performance and business impact.
- Design and lead A/B testing strategies to validate model effectiveness.
- Mentor junior data scientists, establish technical best practices, and guide roadmap execution.
- Stay updated on advancements in advertising algorithms, ML strategies, and forecasting techniques, bringing cutting-edge research into production.
Requirements :
- Proven experience in digital advertising, preferably in programmatic, performance, or display ad environments.
- Deep understanding of yield optimization, eCPM drivers, and campaign performance metrics.
- Strong expertise in machine learning and statistical modeling techniques for forecasting and optimization.
- Experience building and scaling ML systems in production environments with high-throughput and low-latency requirements.
- Hands-on coding ability in Python, SQL, and experience with ML frameworks such as TensorFlow, PyTorch, or Scikit-learn.
- Familiarity with ad tech stacks, RTB systems, demand-side platforms (DSPs), and ad servers is a strong plus.
- Excellent communication and collaboration skills across cross-functional teams.
About Us :
We are a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Our television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
We are an equal opportunity employer who values diversity and creates a workplace where everyone can bring their authentic selves to work. We ensure that the work environment is free from any discrimination against persons with disabilities, gender, gender identity, and any other characteristics or status that is legally protected.
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