Customer Engagement Operations Strategist

5 days ago

Madurai, Tamil Nadu, India beBeeDirector Full time ₹ 15,00,000 - ₹ 25,00,000

Role Overview

As a Customer Marketing Operations Director, you will be responsible for bridging the gap between marketing strategy and flawless event execution. This role combines agency-side client management with operational excellence, ensuring our events deliver measurable marketing results while leveraging our core strengths in audience intelligence and vendor partnerships.

Key Responsibilities

  • Liaise with Event Production team to ensure end-to-end event production, from initial strategy development through post-event analysis for multiple concurrent client campaigns.
  • Translate client marketing objectives into targeted event experiences using our proprietary audience intelligence.
  • Coordinate with creative teams to ensure event design aligns with broader marketing campaign goals.

Client Partnership & Campaign Management

  • Serve as primary operational point of contact for assigned client accounts.
  • Lead client calls, present campaign strategies, and provide regular performance updates.
  • Collaborate with account management to develop integrated marketing campaigns where events drive lead generation and brand engagement.
  • Manage campaign timelines, budgets, and deliverables across multiple clients simultaneously.

Team Management

  • Oversee a team of 20-30 full-time employees which includes:
  • Regional Customer Success Managers (Direct Reports)
  • Audience Acquisition Team Leads (Direct Reports)
  • Campaign Specialists (Managed by CSMs)
  • Data Research Associates (Managed by CSMs)

Performance & Analytics

  • Track and analyze campaign performance metrics, connecting event activities to marketing outcomes and ROI.
  • Use audience data and campaign insights to continuously optimize event experiences and operational processes.
  • Provide detailed post-event analysis and recommendations for future campaigns.

Requirements

The ideal candidate will have:

  • 12-15 years of progressive experience in marketing operations, event marketing, or experiential marketing with demonstrated leadership responsibility.
  • Proven track record managing events at marketing agencies or in-house marketing teams.
  • Experience with both micro-events and large-scale productions across various industries.
  • Background in campaign management with understanding of marketing attribution and ROI measurement.

Skills & Qualifications

  • Strong project management capabilities with experience using tools like Asana, Monday.com, or similar platforms.
  • Vendor management experience including contract negotiation and relationship building.
  • Proficiency with marketing technology stack including CRM systems, event platforms, and analytics tools.
  • Understanding of integrated marketing campaigns and cross-channel optimization.

Preferred Qualifications

  • Experience at experiential marketing agencies or event marketing firms.
  • Background in B2B marketing with understanding of lead generation and nurturing processes.
  • Project management certification (PMP or equivalent).
  • Experience with marketing automation platforms and lead management systems.

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