Digital Communications Strategist
12 hours ago
About Times Internet
We are India's largest digital products company, with a significant presence across various categories, including News, Sports, Fintech, and Enterprise solutions. Our portfolio features market-leading brands such as TOI, ET, NBT, Cricbuzz, Times Prime, and many more.
At Times Internet, we create premium digital products that simplify and enhance lives. We value inclusivity, diversity, and innovation, evident in our commitment to bringing new possibilities and technologies to help people make the most of every day.
About the Business Unit
Times Prime is a digital lifestyle membership offering exclusive content and member benefits. Members gain access to 25+ subscriptions and 40+ curated benefits from leading brands across Entertainment, Shopping, Essentials, Health & Fitness, Content, Dining, Travel, and more.
About the Role
We seek a strategic Associate Product Manager to own the vision, strategy, and roadmap for data-driven decision-making tools, communication channel performance metrics, and insights for comms platform offerings. The ideal candidate has a strong background in product management, data analytics, and communications, exceling at translating business needs into impactful solutions.
Key Responsibilities
• Prioritize product features and capabilities based on business value, feasibility, and user needs.
• Collaborate with engineering, design, and analytics teams to deliver solutions on time and within scope.
• Monitor product performance post-launch and iterate based on user feedback and analytics.
• Align product initiatives with business objectives, focusing on driving outcomes like audience engagement, message effectiveness, and operational efficiency.
• Stay informed about industry trends in communications, data, and analytics to identify innovation opportunities.
Requirements
• Knowledge of marketing automation tools, CRM systems, or audience segmentation strategies is beneficial.
• Experience working in a matrixed environment, with a proactive and self-driven mindset.
• Strong hypothesis building and problem-solving skills, comfortable with large amounts of data analysis.
Estimated Salary: ₹1,200,000 - ₹2,400,000 per annum
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