Brand Strategy Manager
4 weeks ago
Brand Strategy Manager
We are seeking a Brand Strategy Manager to develop and implement comprehensive brand strategies that strengthen our market position, considering market trends, consumer insights, and competitive analysis.
The ideal candidate will have a strong understanding of brand marketing, including brand ownership, formulation of brand strategy, creation of style guidelines, brand standards, brand vision, and value proposition.
Key responsibilities include:
- Developing and implementing brand strategies to drive brand awareness and sales
- Conducting market research to gather consumer insights, monitor industry trends, and identify opportunities for product innovation and brand differentiation
- Working closely with cross-functional teams to ensure seamless execution of brand strategies and product launches
- Managing the brand's marketing budget effectively, optimizing spending to achieve maximum ROI and brand objectives
Requirements:
- MBA Degree from a reputable institute
- 5-7 years of work experience in MNC Food FMCG companies
- Strong communication skills
- Ability to work independently without much supervision
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