Brand Strategy Manager

4 weeks ago


Pune, Maharashtra, India Walko QSR Company Private Ltd Full time

Brand Strategy Manager

We are seeking a Brand Strategy Manager to develop and implement comprehensive brand strategies that strengthen our market position, considering market trends, consumer insights, and competitive analysis.

The ideal candidate will have a strong understanding of brand marketing, including brand ownership, formulation of brand strategy, creation of style guidelines, brand standards, brand vision, and value proposition.

Key responsibilities include:

  • Developing and implementing brand strategies to drive brand awareness and sales
  • Conducting market research to gather consumer insights, monitor industry trends, and identify opportunities for product innovation and brand differentiation
  • Working closely with cross-functional teams to ensure seamless execution of brand strategies and product launches
  • Managing the brand's marketing budget effectively, optimizing spending to achieve maximum ROI and brand objectives

Requirements:

  • MBA Degree from a reputable institute
  • 5-7 years of work experience in MNC Food FMCG companies
  • Strong communication skills
  • Ability to work independently without much supervision


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