Senior Digital Media Professional

2 weeks ago

Ahmedabad, Gujarat, India beBeeMarketing Full time ₹ 1,00,00,000 - ₹ 2,00,00,000

Job Title:

Sr Performance Marketing Specialist

 

About the Role:

The Sr Performance Marketing Specialist will develop and execute comprehensive paid media strategies to drive business growth, aligning with company goals and target audience insights.

 

Main Responsibilities:

  • Plan, create, implement, and optimize paid media campaigns on Meta and Google platforms, including Facebook Ads Manager, Instagram, Google Ads, YouTube, and other relevant platforms.
  • Develop impactful ad creatives, including copy and visuals that resonate with the target audience and drive engagement.
  • Monitor and analyze campaign performance data using analytics tools, making data-driven adjustments to improve key metrics.
  • Collaborate with cross-functional teams to ensure cohesive marketing efforts.
  • Stay up-to-date with the latest trends, updates, and innovations in the digital advertising landscape.

 

Key Qualifications:

  • Proven 2-3 years of experience in managing paid media campaigns on Meta and Google platforms.
  • Strong analytical skills with the ability to analyze campaign performance data and extract actionable insights.
  • Proficiency in using analytics and reporting tools, such as Google Analytics, Facebook Ads Manager, and other relevant platforms.
  • Knowledge of A/B testing methodologies and experience optimizing campaigns for conversions.
  • Creative mindset with the ability to develop compelling ad copy and visuals.

 

Requirements:

  • Up-to-date knowledge of digital marketing trends, best practices, and industry standards.
  • Ability to work effectively in a team environment and collaborate with cross-functional teams.

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