Product Manager

4 weeks ago

Bengaluru, Karnataka, India Cisco Meraki Full time

About the Role

Cisco Meraki is seeking a skilled Product Manager to lead our Lifecycle Campaign efforts. As a key member of our Product Management team, you will be responsible for developing and executing campaign strategies across the customer lifecycle to achieve business and sales objectives.

Key Responsibilities

  • Develop and execute campaign strategies to achieve business and sales objectives
  • Build, test, and optimize email campaigns to improve key metrics such as open rates, click-through rates, and conversion rates
  • Segment email lists and tailor campaigns to specific target audiences for maximum impact
  • Develop a deep understanding of the product and use it to craft engaging and relevant content and collaterals
  • Set up email automation workflows and track campaign performance to provide insights and recommendations for continuous improvement
  • Own campaign performance metrics and align them to key business and revenue metrics
  • Partner cross-functionally to build experiments that improve campaign performance

Requirements

  • Bachelor's or Master's degree in Marketing, Business, or equivalent work experience
  • 2-3 years of experience in email marketing, including campaign management and automation tools
  • Solid understanding of email marketing standard processes, segmentation, and A/B testing
  • Strong writing and editing chops, with a talent for distilling sophisticated ideas into plain language
  • Confident working on the entire campaign strategy, including defining goals, developing timelines, campaign execution, and partner alignment
  • Analytical mentality with the ability to interpret and act on data

About Cisco Meraki

Cisco Meraki is a cloud-managed IT company that connects passionate people to their mission by simplifying the digital workplace. Our impact is driven by the innovative, purposeful, and vibrant people who make up our inclusive community. When technology is intuitive, our customers can focus on what matters.

We're challenging the status quo with the power of diversity, inclusion, and collaboration. When we connect different perspectives, we can imagine new possibilities, inspire innovation, and release the full potential of our people. We're building an employee experience that includes appreciation, belonging, growth, and purpose for everyone.

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