Digital Marketing Strategist for Social Media
3 weeks ago
Company Overview
HOUSE OF TRAVELLERS, a renowned travel and tours firm, is committed to empowering wanderlusts across the country. With a vision to rise above the rest, we cater to diverse travel plans and provide exceptional experiences.
Job Description
This is a full-time on-site role for a Digital Marketing Strategist at HOSPITALITY HOUSE OF TRAVELLERS in Lucknow. The successful candidate will be responsible for managing social media marketing campaigns, creating engaging content, implementing digital marketing strategies, and enhancing overall marketing communication efforts.
Key Responsibilities:
- Content Creation & Strategy: Develop and execute social media strategies aligned with overall marketing goals. Create high-quality, engaging, and shareable social media content (text, images, videos). Stay up-to-date on the latest social media trends, best practices, and platform updates.
- Conduct social media audits and competitor analysis. Manage social media calendars and scheduling.
- Community Management: Monitor and respond to social media mentions, comments, and messages in a timely and professional manner. Build and grow online communities by engaging with followers and fostering meaningful interactions. Identify and address potential social media crises.
- Social Media Advertising: Plan and execute paid social media campaigns (e.g., Facebook Ads, Instagram Ads). Track and analyze campaign performance, identify areas for improvement, and optimize campaigns accordingly. Manage social media budgets effectively. Generate reports on social media performance, including key metrics such as reach, engagement, and ROI.
Salary and Benefits
The selected candidate can expect a competitive salary between INR 18,000 - INR 25,000 per month, commensurate with experience. The role offers a dynamic work environment, opportunities for growth, and a chance to contribute to the success of HOSPITALITY HOUSE OF TRAVELLERS.
Location and Hours
The position is based in Lucknow and requires a commitment to working regular hours from 10:00 AM to 07:00 PM.
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