
Digital Business Growth Leader
3 days ago
About the Role:
You will shape digital business growth by crafting and executing strategies for new customer acquisition, driving customer value through cross-sell, win-back, and transaction intensity.
As a key member of the team, you will be responsible for coordinating with cross-functional teams to design targeted campaigns based on customer personas and digital outreach.
- Work on initiatives to increase traffic on our channels (mobile/net) and drive adoption among new/existing consumers.
- Analyze user journeys to identify improvement areas and increase visitors and conversions on our platform(s).
- Collaborate with product, analytics, and digital marketing teams to create data-driven targeted marketing strategies.
- Own end-to-end measurement frameworks for growth experiments, ensuring data accuracy and impact assessment.
- Be the voice-of-customer in shaping new features and products that we should launch.
- Collaborate with the Marketing team to create awareness and engagement campaigns and have a strong view on customer needs.
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