Marketing Manager

4 weeks ago


Mumbai, Maharashtra, India Cloud Counselage Pvt Ltd Full time

Marketing Manager Job Description

Cloud Counselage Pvt Ltd is seeking a Marketing Manager to lead our marketing efforts and develop strategies to promote our organization's products or services.

Key Responsibilities:

  • Strategic Planning: Develop and implement comprehensive marketing strategies aligned with the company's overall objectives and goals
  • Brand Management: Develop and maintain the organization's brand identity, including brand positioning, messaging, and visual identity
  • Market Research & Analysis: Conduct market research to identify market trends, consumer preferences, and competitive insights
  • Competitor Research & Analysis: Conduct competitor research to compare our performance with our competitors
  • Product Marketing: Collaborate with product development teams to understand product features, benefits, and target market
  • Campaign Management: Oversee the planning, execution, and analysis of marketing campaigns across various channels
  • Public Relations: Oversee the organization's public relations efforts and corporate communications
  • Budget Management: Develop and manage the marketing budget, allocating resources effectively to maximize ROI
  • Performance Monitoring and Reporting: Track key performance indicators (KPIs) and marketing metrics to evaluate the effectiveness of marketing campaigns and initiatives
  • Stakeholder Collaboration: Collaborate with other departments to ensure alignment and integration of marketing efforts across the organization
  • Team Management: Lead and manage the marketing team, including hiring, training, and supervising staff members

Requirements:

  • Diploma/Bachelor's degree in Business, Marketing, or a related field
  • 2+ years of experience in marketing or a relevant role
  • Experience in B2C marketing with EdTech will be preferable
  • Experience in performance marketing and social media advertising campaigns
  • Strong analytical skills, with proficiency in using tools such as Google Analytics and marketing automation platforms
  • Excellent understanding of digital marketing concepts, SEO, and conversion rate optimization
  • Ability to build relations, craft compelling stories, and think out of the box
  • Up-to-date with marketing trends and technology
  • Proficient in MS Office and CRM software

What We Offer:

  • Work from home & flexible working hours
  • Rewarding commission structure
  • Professional development and career advancement opportunities
  • A supportive and collaborative team environment
  • Opportunities to attend business association and industry events


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