Digital Performance Specialist

5 days ago

Nellore, Andhra Pradesh, India beBeeAdTech Full time ₹ 1,00,00,000 - ₹ 1,50,00,000
AdTech Strategist Role Overview

The AdTech Strategist will drive revenue growth by optimizing technology, integrations, and yield strategies in the programmatic ecosystem.

This is a key role that requires the ability to analyze inventory performance, design and execute strategies to maximize yield across programmatic channels, monitor eCPM, fill rates, ad load, and ad vital metrics, and recommend structural changes.

Responsibilities
  • Yield Optimization: Design and execute strategies to maximize yield across programmatic channels.
  • Performance Monitoring: Monitor eCPM, fill rates, ad load, and ad vital metrics to continuously improve monetization.
  • Inventory Analysis: Analyze inventory performance and recommend structural changes.
AdTech Integrations
  • Integration Management: Lead integration of SSPs, DSPs, ad exchanges, data partners, and header bidding solutions.
  • AdTech Adoption: Drive adoption of advanced AdTech solutions (Prebid, Open Bidding, server-to-server setups).
  • Technical Setup: Ensure smooth technical setup, QA, and troubleshooting for all partners.
Platform & Infrastructure Ownership
  • Ad Server Configuration: Manage and optimize ad server configurations.
  • Monetization Solutions: Develop scalable solutions for AMP, mWeb, and app monetization.
  • Platform Improvements: Collaborate with product and engineering teams to implement new formats and platform improvements.
Innovation & Experimentation
  • Industry Trends: Stay ahead of industry changes.
  • Experimentation: Run controlled experiments and scale successful ones.
Requirements
  • Experience: 5–8 years of experience in AdTech, Programmatic Monetization, or Yield Management.
  • Expertise: Strong understanding of the programmatic ecosystem.
  • Skills: Hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks.

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