Digital Marketing Strategist

2 weeks ago


Ahmedabad, Gujarat, India Mobio Solutions GetOnData Solutions Full time

Digital Marketing Specialist Role Overview

We are seeking a highly skilled Digital Marketing Specialist to join our team at Mobio Solutions / GetOnData Solutions. As a key member of our marketing team, you will be responsible for developing and implementing strategic digital marketing efforts across various channels, driving brand awareness, engagement, and lead generation.

Key Responsibilities:

  • Develop, execute, and optimize digital marketing campaigns across multiple platforms (SEO, SEM, social media, email marketing, etc.) that align with overall business goals.
  • Set clear KPIs for campaigns and ensure strategies are implemented for maximum ROI.
  • Conduct keyword research, optimize on-page elements, and track keyword rankings.
  • Use SEO techniques such as backlink analysis and competitor research.
  • Perform SEO audits, analyze reports, and provide actionable insights.
  • Track and improve website and blog traffic through technical SEO improvements.
  • Collaborate with writers, designers, and development teams to ensure SEO best practices and ensure consistent branding.
  • Manage and report on paid advertising campaigns, including Google Ads, LinkedIn, and social media ads.
  • The primary goal should be to improve ad performance and ROI.
  • Plan and implement social media marketing strategies to improve reach and impressions while enhancing brand awareness and engagement.
  • Implement strategies to optimize customer journeys, improve funnel performance, and reduce drop-offs.
  • Analyze marketing metrics and create detailed reports on campaign performance and effectiveness.
  • Keep up with industry trends and competitors' marketing activities.
  • Provide mentorship and training to junior team members on best practices and new tools.

Requirements:

  • Min 3+ years of experience in digital marketing, with a focus on SEO and campaign management.
  • Proven success in creating and managing multi-channel digital marketing campaigns.
  • Masters degree in Marketing, Business Administration, or a related field.
  • Google Analytics, Google Ads, and/or HubSpot certifications preferred.


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