Digital Marketing Professional

1 week ago

Pune, Maharashtra, India Softcell Technologies Global Pvt. Ltd. Full time
Unlock Your Digital Marketing Potential

We are seeking a highly motivated and skilled Digital Marketing Trainee to join our team at Softcell Technologies Global Pvt. Ltd.

About the Role:

This is an exciting opportunity for a recent graduate or young professional to gain hands-on experience in digital marketing, working on real-world projects that drive business growth.

Key Responsibilities:

  • Create engaging content for blogs, social media, newsletters, and websites to attract new customers and deepen our engagement with existing customer contacts.
  • Support the development and execution of digital marketing campaigns designed to reach new customers and engage current contacts, including email marketing, social media advertising, and targeted online ads.
  • Help manage and grow Softcell's presence on social media platforms, focusing on attracting new followers and engaging existing ones.
  • Assist in creating and managing email marketing campaigns targeted at both prospective customers and existing contacts within our accounts, tracking metrics such as open rates and click-through rates.
  • Use analytics tools to monitor and report on the effectiveness of marketing campaigns in reaching new customer segments and engaging current customer contacts.
  • Conduct research on industry trends, competitor activities, and customer behaviour to inform and refine marketing strategies aimed at expanding our customer base.
  • Help in the creation and maintenance of a comprehensive customer database. Ensure that customer information is up-to-date, segmented appropriately, and leveraged effectively in marketing campaigns.
  • Work closely with sales and business development teams to support initiatives that drive customer acquisition and engagement.

Requirements:

  • Pursuing or recently completed a Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Basic understanding of digital marketing concepts, including content marketing, social media, SEO/SEM, and email marketing.
  • Strong writing skills with the ability to create engaging content for different platforms and audiences.
  • Familiarity with digital marketing tools and social media platforms. Experience with CRM systems or customer database management is a plus.
  • Excellent verbal and written communication skills, with attention to detail and ability to multitask.
  • Genuine interest in technology and digital transformation, particularly in the fields of Systems Integration, Mobility, and Engineering Services.
  • Ability to work collaboratively in a fast-paced environment, with a willingness to learn and take initiative.

What We Offer:

  • Real-world experience working on meaningful projects that contribute to the success of our business units.
  • Learning opportunities with hands-on experience in various aspects of digital marketing, with mentorship from industry professionals.
  • Networking connections with professionals in the technology and digital marketing fields.
  • Potential for full-time employment based on performance during the training.

We are offering an estimated salary range of ₹20,000 - ₹35,000 per month depending on qualifications and experience.

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