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Chief Digital Marketing Officer

2 weeks ago

Bengaluru, Karnataka, India beBeeDigitalMarketing Full time ₹ 1,20,00,000 - ₹ 1,50,00,000
Senior Digital Marketing Strategist

About the Role:

A seasoned digital marketing professional is needed to lead our organization's marketing efforts and drive growth. The ideal candidate will have a proven track record of leading small marketing teams, experience in IT services, and a strong understanding of digital marketing principles.

Main Responsibilities:

  • Create and execute a comprehensive organizational marketing strategy
  • Collaborate with cross-functional teams to coordinate all marketing activities
  • Develop and manage the company's digital presence across websites, SEO, online portals, social media, and campaigns
  • Implement marketing automation to set up and run email campaigns and track responses
  • Generate leads through various marketing campaigns on email, social media, etc.
  • Coordinate content creation with delivery and pre-sales teams for whitepapers, articles, case studies, customer testimonials, webinars, blogs, videos, and interviews
  • Research and recommend events and conferences for management consideration
  • Support events and conferences by creating collateral and running targeted campaigns
  • Utilize LinkedIn sales navigator to run outbound campaigns on target audiences
  • Evaluate Qualitrix offerings and messaging to create effective campaigns
  • Enhance Qualitrix's online brand awareness

Key Requirements:

  • Proven leadership experience in managing small marketing teams for companies of significant revenue
  • Background in working with IT services firms
  • Strong knowledge in digital marketing areas - SEO, Social media management tools
  • Able to collaborate effectively with internal and external stakeholders
  • Excellent verbal and written communication skills
  • Proficient in marketing automation tools, email marketing, CRM, Gsuite, MS office

Preferred Qualifications:

  • MBA in Sales and Marketing
  • Experience in IT Services preferably QA industry