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Digital Customer Experience Transformation Specialist

2 weeks ago

Gurgaon, Haryana, India Verticurl Full time
Job Overview

We are seeking a highly skilled Digital Customer Experience Transformation Specialist to join our team at Verticurl. As an Adobe Journey Optimizer expert, you will be responsible for designing, implementing, and optimizing customer journeys using Adobe Experience Cloud tools.

About the Role

This is a fantastic opportunity to work with cutting-edge technologies and projects. You will collaborate with cross-functional teams to create seamless and personalized experiences across multiple channels, ensuring that every customer interaction aligns with business goals.

Key Responsibilities
  • Journey Design: Design and build multi-channel customer journeys using Adobe Journey Optimizer (AJO), ensuring personalization and relevance.
  • Campaign Management: Manage and execute personalized campaigns across email, SMS, push notifications, and other channels.
  • Data Integration: Work with data teams to integrate customer data from various platforms to deliver targeted and optimized messaging.
  • Testing & Optimization: Perform A/B testing on campaigns to continuously improve performance and customer engagement.
  • Customer Segmentation: Develop and maintain dynamic customer segments based on behavior, demographics, and real-time events.
  • Analytics & Reporting: Monitor the performance of journeys and campaigns using analytics tools, providing insights and recommendations for improvement.
Requirements
  • Experience: 2-4 years of experience in marketing automation or customer experience platforms, with a focus on Adobe Journey Optimizer (AJO).
  • Skills: Strong knowledge of multi-channel marketing and communication platforms (email, SMS, push, etc.). Experience with data integration, including using APIs and working with customer data platforms (CDPs).
What We Offer
  • Opportunities for career growth and certifications.
  • A dynamic and collaborative work environment.
  • Exposure to cutting-edge technologies and projects.