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Digital Marketing Strategist

3 weeks ago


Hyderabad, Telangana, India The Smarketers Full time

About Us

The Smarketers is a leading B2B sales and digital marketing agency committed to driving revenue growth for our clients through data-driven strategies, advanced automation, and innovative marketing solutions.

We are seeking a talented Digital Marketing Strategist with a strong background in demand generation, account-based marketing (ABM), and inbound marketing. If you have a passion for leveraging AI, marketing automation, and cutting-edge tools to deliver exceptional results, we would like to hear from you.

About You

You are a results-oriented marketer with hands-on experience in managing revenue-driven marketing programs. You excel in demand generation, ABM, and inbound marketing strategies, leveraging automation, AI-driven tools, and data analytics for measurable impact. You are a strong leader, capable of managing and mentoring a high-performing marketing team while continuously innovating and experimenting with new strategies.

Key Responsibilities

    Marketing Strategy & Revenue Growth

Develop and execute integrated ABM, Inbound Marketing, and Demand Generation strategies to drive pipeline growth.

Lead multi-channel marketing campaigns (email, paid media, SEO, content) for high-impact lead generation.

Identify upsell and cross-sell opportunities to maximize revenue from existing accounts.

Innovate and implement AI-powered marketing solutions to improve efficiency and results.

    Sales Enablement & AI-Driven Marketing

Work closely with sales teams to create enablement assets (sales decks, case studies, battle cards).

Implement AI-driven predictive analytics, automation, and personalization to enhance marketing effectiveness.

Manage and optimize marketing automation platforms (HubSpot, Marketo, Pardot, etc.) to streamline lead nurturing.

Analyze intent data and behavioral insights to improve targeting and engagement.

    Performance Marketing, SEO & Programmatic Advertising

Plan and manage Google Ads, LinkedIn Ads, programmatic advertising, and retargeting campaigns.

Oversee SEO strategy, including technical SEO, content optimization, and link-building initiatives.

Drive conversion rate optimization (CRO) efforts to improve landing page performance.