Data Platform Strategist

1 week ago

Mount Abu, Rajasthan, India beBeeProduct Full time ₹ 18,00,000 - ₹ 25,00,000
Product Leadership

A product leader is responsible for the overall strategy and direction of a Customer Data Platform (CDP), focusing on unifying customer data from various sources to create single customer views for personalized marketing and insights.

Key Responsibilities
  • Strategic Planning: Develop and maintain a clear product vision for the CDP, aligning with business goals and market trends.
  • Data Management: Ensure the accuracy, completeness, and proper governance of customer data within the platform.
  • Integration: Oversee the integration of data from various internal and external sources into the CDP.
  • Cross-Functional Collaboration: Work closely with engineering, marketing, sales, and other teams to gather requirements and ensure data is used effectively.
  • Product Development: Lead the end-to-end product development process from conception to launch, often using agile methodologies.
  • Data Activation: Ensure the unified customer data is activated and made accessible to other systems, such as marketing automation, for real-time personalization.
  • Performance Monitoring: Regularly review product metrics and model performance to ensure the CDP delivers tangible business value.
  • Stakeholder Management: Gather use cases and needs from various business departments to inform CDP development and optimize its utility.
Key Skills & Experience
  • Product Management Experience: A strong background in product management, particularly with technical products like data platforms or internal tools.
  • Data & Technical Acumen: Familiarity with data concepts, APIs, SQL, schemas, and data engineering.
  • Business Understanding: The ability to understand business objectives and connect them to CDP functionality, particularly for personalized marketing.
  • Collaboration & Communication: Excellent communication skills to work with cross-functional teams, stakeholders, and engineering.
  • Strategic Thinking: The capacity to turn vague ideas into concrete product specifications and develop long-term strategies.

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