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Senior Fashion Public Relations Professional

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Davangere, Karnataka, India beBeeFashion Full time ₹ 60,00,000 - ₹ 1,20,00,000
Job Opportunity:

We are seeking a dynamic and experienced Fashion Public Relations Specialist to lead strategic communications and media outreach for fashion and lifestyle clients. The ideal candidate will have a strong professional network within the fashion industry and a deep understanding of current trends, tone, and audience preferences.

The successful candidate will spearhead impactful campaigns that elevate our clients' presence across editorial, influencer, and digital platforms.

Key Responsibilities:
  • Fashion Media Relations & Thought Leadership: Establish and maintain relationships with key fashion editors, stylists, influencers, and journalists; pitch trend-relevant stories; secure high-impact media placements in fashion and lifestyle publications.
  • PR Strategy: Develop and execute integrated PR campaigns that reflect each brand's aesthetic, positioning, and seasonal focus.
  • Event Management & Brand Promotions: Coordinate press previews, fashion events, pop-ups, and brand activations; ensure strong media turnout and post-event coverage.
  • Crisis Communication: Handle sensitive brand issues with timely and effective messaging.
  • Content Development: Create compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media consumption.
  • Stakeholder Engagement: Act as a liaison between clients, designers, influencers, stylists, and fashion journalists.
  • Executive Support: Assist fashion founders and brand leaders with media training, key message development, and interviews.
  • Team Leadership: Guide a team of fashion PR professionals, encouraging creativity, strong execution, and industry insight.
  • Performance Metrics & Reporting: Measure campaign effectiveness through media impressions, sentiment analysis, and ROI tracking.