Paid Media Specialist

1 month ago


Udaipur, Rajasthan, India GFL Recruitment Private Limited Full time

Job Description

We are seeking a skilled Paid Media Specialist to join our team at GFL Recruitment Private Limited.

As a Paid Media Specialist, you will be responsible for assisting with the creation, optimization, and reporting of Adwords campaigns as directed by the Marketing Team.

Key Responsibilities:

Manage and create Google Ads campaigns.

Manage Search, Shopping, Discovery, Display, and Remarketing campaigns on Google Ads.

Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other aspects of paid search in accordance with organization goals.

Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.

Manage and optimize existing Adwords campaign components, including Ad-Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc.

Determine ROI on search marketing efforts.

Requirements:

Strong analytical skills.

Good knowledge of Audience Targeting.

Knowledge of Youtube Video ads, shopping campaigns, and Google Merchant Center is a plus.

Must have expertise and have worked on campaigns across Search Ads, Display Ads, Youtube Video Ads, and Shopping Ads.

Good knowledge of Google Ads Editor.

Must understand Google Tag Manager and Google Analytics for Adwords campaigns.

Education & Experience Requirements:

Bachelors or masters degree in marketing or a related field.

Minimum 1 year of practical experience in executing Google Ads.

Location: Udaipur, Rajasthan

Salary: Best in the Industry

Experience: Min. 2 Year



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