Senior Director of Brand Development

2 weeks ago

Delhi, Delhi, India beBeeMarketing Full time US$ 9,00,000 - US$ 12,00,000
Job Title: Chief Marketing Officer

This is a high-level marketing position that oversees all brand and growth initiatives across digital and offline channels. The ideal candidate will be responsible for defining and maintaining a luxury, design-forward, and culturally rooted brand identity while driving revenue through performance marketing, campaign planning, influencer partnerships, and retention strategies.


Key Responsibilities
  • Brand Strategy & Positioning:
    • Develop and maintain a cohesive brand identity across all platforms.
    • Create engaging storytelling through visuals, tone, and messaging across digital and offline channels.
    • Strengthen brand presence in domestic and international markets.
  • Revenue & Sales Growth:
    • Own and drive online revenue targets through strategic marketing initiatives.
    • Improve key eCommerce metrics: AOV, conversion rate, cart abandonment, and bounce rate.
    • Analyze website drop-off points and coordinate with tech/design teams to enhance user experience.
  • Performance Marketing & ROI:
    • Lead paid campaigns across Meta, Google, YouTube, and other platforms with a focus on CAC and ROAS.
    • Leverage A/B testing, analytics, and performance insights to optimize campaigns.
    • Ensure daily/weekly performance tracking with internal teams and external agencies.
  • Campaign Planning & Execution:
    • Plan and execute 360° campaigns for launches, festivals, sales, and collaborations.
    • Coordinate with creative teams and external partners for timely and impactful rollouts.
    • Align campaign goals with sales targets and measure outcomes.
  • Website, CRM & Retention:
    • Collaborate with UI/UX and tech teams to optimize website flow and reduce drop-offs.
    • Manage CRM tools and lead targeted email/SMS marketing efforts.
    • Build loyalty programs and boost Customer Lifetime Value (CLV) through retention strategies.
  • Influencer Marketing & PR:
    • Strategize and execute influencer campaigns (barter, gifting, paid) in line with brand positioning.
    • Develop strong relationships with stylists, creators, and PR agencies.
    • Drive media placements, brand features, and collaborative projects.
  • Content & Communication:
    • Approve and oversee all content across channels: social media, website, emailers, blogs, ads.
    • Ensure brand storytelling is engaging, consistent, and aligned with the target customer.
    • Work closely with design and communication teams for high-quality visual output.
  • Team Leadership & Collaboration:
    • Lead and mentor the marketing team across performance, content, design, and communication.
    • Set monthly KRAs and conduct regular performance reviews.
    • Foster a culture of ownership, creativity, and accountability.
  • Customer Journey Analysis & Optimization:
    • Use tools like Google Analytics and Shopify to track customer behavior across the funnel.
    • Identify and address friction points in the buying journey.
    • Monitor and enhance on-site engagement, from landing to checkout.
  • Budget Management & Reporting:
    • Plan and manage monthly and annual marketing budgets across all channels.
    • Track spend vs. ROI to ensure budget efficiency.
    • Share performance reports, traffic trends, and actionable insights with leadership.
  • Strategic Partnerships & Offline Activations:
    • Identify and lead brand-aligned collaborations with designers and partner platforms.
    • Plan pop-ups, store events, and offline brand activations.
    • Work with mall marketing teams to boost visibility and footfall.

Requirements:
6-8 years of professional brand marketing experience, preferably in jewelry industry.
MBA in Marketing (preferred)
Experience in Retail Marketing, Offline Marketing, Brand Marketing, SEO, Omni Channel, Ecommerce etc. is a must have.

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