
Digital Advertising Specialist
15 hours ago
About Us
Campaign Manager Job DescriptionWe are seeking a detail-oriented and analytical Campaign Manager to oversee the planning, execution, and optimization of digital advertising campaigns.
- Key Responsibilities:
- Plan and execute campaigns across programmatic platforms, mobile UA channels, and other digital advertising platforms
- Monitor campaign performance on a daily basis, ensuring key performance indicators (KPIs) such as click-through rate (CTR), cost per impression (CPI), cost per action (CPA), and return on investment (ROI) are being met
- Optimize campaigns to improve delivery, scale, and efficiency
- Prepare and share detailed performance reports with insights and recommendations
- Collaborate with account managers to ensure smooth communication with advertisers
- Troubleshoot tracking, delivery, or pacing issues promptly
- Stay updated with industry trends, platform updates, and best practices
- Work closely with internal teams to drive campaign success
- 1–3 years of experience in campaign management (Programmatic / UA / Digital Advertising)
- Strong analytical skills and experience with campaign reporting and optimization
- Hands-on experience with ad platforms (DSPs, Google Ads, Facebook Ads, MMPs like AppsFlyer/Firebase/Adjust)
- Proficiency in Excel/Google Sheets for reporting and analysis
- Ability to multitask and manage multiple campaigns simultaneously
- Strong problem-solving skills with a proactive approach
- Excellent communication and collaboration abilities
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