Digital Marketing Strategist for Growth and Innovation
4 days ago
AOS Brand Consultants Private Limited is seeking a skilled Performance Marketer to drive growth and innovation for our D2C and fashion brand clients.
Key Responsibilities:
Develop, execute, and manage ROI-focused paid marketing campaigns on Meta, Google, and LinkedIn to boost digital presence, traffic, and revenue.
Campaign Strategy & Planning:
- Conduct audience research to identify target demographics and segmentation.
- Build comprehensive media plans aligned with client goals and budgets.
Campaign Execution & Optimization:
- Launch and monitor ad campaigns, ensuring high performance and efficiency.
- Optimize campaigns based on performance metrics such as CTR, CPC, CPA, and ROAS.
- A/B test ad creatives, copy, targeting, and landing pages for improvement.
Analytics & Reporting:
- Track, measure, and report campaign performance using tools like Google Analytics, Meta Ads Manager, and LinkedIn Campaign Manager.
- Provide actionable insights and recommendations based on data analysis.
- Prepare detailed monthly performance reports for internal teams and clients.
Creative Collaboration:
- Collaborate with the creative team to produce engaging ad copy, visuals, and video content tailored for each platform.
- Evaluate brand guidelines and messaging consistency across all ads.
Trend Analysis:
- Stay updated with the latest trends, features, and algorithms for Meta, Google, and LinkedIn ads.
- Identify growth opportunities by testing new ad formats and tools.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- 1-2 years of experience managing performance marketing campaigns on Meta, Google, and LinkedIn.
Preferred Skills:
- Proficiency in ad platforms: Meta Ads Manager, Google Ads, LinkedIn Campaign Manager.
- Strong analytical skills and experience with tools like Google Analytics, Data Studio, and Excel.
- Knowledge of audience segmentation, retargeting, and conversion tracking.
- Excellent communication and presentation skills.
- Attention to detail and problem-solving abilities.
- Strong project management and multitasking capabilities.
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