Data Driven Marketing Expertise

2 days ago

Meerut, Uttar Pradesh, India beBeeData Analyst Full time ₹ 10,00,000 - ₹ 15,00,000
Business Intelligence Specialist

The role requires strong analytical skills to interpret marketing data, derive insights, and support strategic decision-making for business growth.

Key Responsibilities:

  • Collect and analyze data from multiple marketing channels (digital campaigns, CRM, web analytics, etc.).
  • Build dashboards and reports to track KPIs, campaign performance, and customer behavior.
  • Identify trends, patterns, and insights to support marketing strategy and decision-making.
  • Work closely with marketing, sales, and product teams to align data insights with business objectives.
  • Develop predictive models and segmentation to enhance targeting and personalization.
  • Optimize campaign performance through continuous monitoring and data-backed recommendations.

Qualifications & Skills Needed:

  • Education: Bachelor's degree in engineering, technology, statistics, mathematics or a related field.
  • Experience: Minimum 2-3 years of hands-on experience in data analysis, preferably in a marketing/consumer-focused environment.
  • Strong knowledge of data analysis tools such as SQL, Python, R, or Excel.
  • Proficiency in visualization tools such as Power BI, Tableau, or Google Data Studio.
  • Familiarity with marketing platforms like Google Analytics, Google Ads, Meta Ads, HubSpot, or CRM systems.
  • Excellent problem-solving, analytical thinking, and storytelling skills with data.
  • Strong communication and collaboration abilities to work across teams.

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