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Digital Marketing Manager

3 weeks ago

Noida, Uttar Pradesh, India Prospecta Software Full time

Job Overview

We are seeking a highly skilled and creative Digital Marketing Manager to drive brand visibility, generate leads, and ensure the success of both digital and offline marketing initiatives. The ideal candidate will have extensive experience in SEO, content management, website management, lead generation, and digital marketing.

Responsibilities:

  • Develop and Implement Digital Strategies: Create and execute digital marketing plans to increase brand awareness, drive website traffic, and generate leads.
  • Manage and Grow Social Media Presence: Manage and optimize our social media presence across multiple platforms, developing and implementing social media strategies that align with broader marketing goals.
  • Analyze and Report Campaign Performance: Track, measure, and report on the effectiveness of all marketing campaigns, website traffic, lead generation efforts, and event success using analytics tools.
  • Collaborate with Cross-Functional Teams: Work closely with the sales, product, and design teams to ensure cohesive messaging and a unified approach to marketing efforts.

Requirements:

  • Experience: Around 10 years of experience in marketing, with a strong focus on SEO, content management, website management, lead generation, and digital marketing.
  • Skills: Strong understanding of digital outreach strategies for lead generation, expertise in paid media campaigns, excellent project management skills, and proficiency in tools like Google Analytics and SEO platforms.
  • Educational Background: Masters degree in marketing, communications, or a related field.