Sports Marketing Lead

4 weeks ago

Mohali, Punjab, India Roundglass Wellbeing Private Limited Full time
About the Role

We are seeking a creative and systems-oriented Marketing Lead to design and drive marketing, branding, and communications strategies for Roundglass Sports.

As a Marketing Lead, you will function in close collaboration with internal business stakeholders and leadership team to develop and execute an integrated roadmap to position and build the brand of Sports business and its diverse constituents in sync with Roundglass vision.

Key Responsibilities:

  • Develop and lead the implementation of overall marketing and branding strategy across multiple sports disciplines of Roundglass.
  • Develop and manage business brand strategy as well as corresponding brand elements spanning the various constituents of the RoundGlass Sports business (like Sports Academy etc.) in order to maximize the brands equity.
  • Assess concepts and strategy against market insights and RoundGlass brand vision to create new experiences that accelerate brand and business growth opportunities internally and externally for Roundglass Sports.
  • Formulate annual marketing plan and budget to ensure that marketing initiatives, campaigns, and events are financially viable, and create a positive economic impact for Roundglass; work with finance and operations to track budgets according to corporate standards.
  • Collaborate with key internal stakeholders to improve and develop marketing-related initiatives, events, campaigns (digital, print etc.) and promotional collateral and materials for the Sports business.
  • Manage the progress and impact of marketing initiatives through periodic pulse checking and tear-down analysis to drive a culture of constant learning and improvement.
Requirements

We are looking for a top-notch marketer who has built and positioned brands and contributed to commercial growth of the business; engaged with a diverse stakeholder community like media, customers, sponsors, sports federation, and other business partners and alliances.

The ideal candidate will have:

  • Bachelors degree along with management education preferably in strategy, marketing, and brand management of business.
  • At least 12 years of relevant marketing experience in a sector associated with sports products, activities, services, experiences, or a related segment; experience in digital marketing, marketing strategy, marketing planning, and implementation.
  • Excellent communication skills to define appealing marketing strategies and campaigns; strong eye for design, optics, and visual marketing.
  • Excellent interpersonal skills to function effectively in a diverse multi-disciplinary and international team environment.
  • Strong critical thinking, organizational, and negotiation skills.
  • Driven by a deep interest and passion in the domain of Sports and Wellbeing through Sports.
About Roundglass

Roundglass was built on the vision that wellbeing should be at the very center of our life journey.

We are reimagining how the world experiences wellbeing and how companies (like our own) support the wellbeing of their people.

We're a group of talented, socially conscious, gritty, innovators using technology and human energy to create a vibrant wellness ecosystem.

We are always looking for people who share our passion for creating a positive impact on people's lives worldwide.

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