Durgapur Marketing Expert

2 days ago

Gandhinagar, Gujarat, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 10,00,000

Job Summary:

We are seeking a skilled and experienced Marketing Lead to spearhead our offline marketing initiatives in Durgapur. As the key driver of our marketing efforts, you will be responsible for developing and executing strategies that drive student acquisition and brand awareness.

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  • Key Responsibilities:
  • Develop and execute comprehensive offline marketing strategies to increase brand visibility and drive student acquisition.
  • Plan and manage Above The Line (ATL) activities such as hoardings, radio campaigns, newspaper ads, etc.
  • Drive Below The Line (BTL) campaigns including pamphlet distribution, kiosk setups, street activations, and local outreach.
  • Organize and manage educational seminars and workshops in partnership with schools, colleges, and coaching centers.
  • Collaborate closely with the academic and counseling teams to ensure alignment between marketing objectives and business goals.
  • Track campaign performance and optimize for better return on investment.
  • Manage vendor relationships, logistics, and event planning for on-ground events and campaigns.
  • Conduct market research to identify trends, opportunities, and competitor strategies.
  • Build strong relationships with stakeholders in the education sector, including schools, colleges, and coaching institutes.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA is a plus.
  • 4-7 years of experience in offline marketing, preferably in the education or consumer industry.
  • Proven expertise in executing ATL & BTL campaigns and educational seminars.
  • Strong network in the education sector in West Bengal is an advantage.
  • Excellent communication, negotiation, and team management skills.
  • Self-motivated individual with ability to work independently and drive results.

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