Senior Copywriter
3 weeks ago
At Albatrot, we value diversity and inclusivity in our team, reflecting the diverse work we do and the world around us. We appreciate the unique perspectives that Atypical - Thoughts, Ideas and People bring to the table.
The name 'Albatrot' represents the endless possibilities that our clients should strive for, making their brand heard and seen in the right way. We aim to build communication that is platform-agnostic, integrated, and tailored to today's times. Our solutions encompass digital content and management, influencer marketing & collaboration, design and branding, media planning and buying, video production, and animated content.
Our team of Trotters has worked across various industries, collaborating with clients such as Sony Pictures Networks India, Air India, Isuzu Motors, Hindustan Unilever, Social Offline, Marico Innovation Foundation, Abbott, Sanofi, and Amazon Shipping.
We're a team of good people trying to do great things. We're looking for a skilled professional to join us.
Primary Responsibilities
• Responsible for creating engaging copy for various mediums (ads, blogs, emails, social media)
• Staying up-to-date with client industry trends and audience through research
• Managing a team of junior copywriters to deliver the tasks mentioned above
Key Responsibilities & Deliverables
• Writing clear, compelling copy for various mediums (social media, blogs, newsletters, websites etc) and different tone of voice for different clients
• Collaborating with designers and other team members for conceptualization and ideation on different projects for social media, websites, banners, etc
• Editing and proofreading copy as needed
• Sourcing images and other content relevant to the conceptualised content
• Thinking across different media and different digital formats and writing copy accordingly
• Using SEO principles to maximise content reach on websites and blogs
• Monitoring Digital & New Media industry trends and competitor offerings to identify potential business avenues and improve current offerings
• Conceptualising marketing campaigns for different client briefs and objectives. Campaigns that include the use of different marketing strategies and tools
• Focusing on coming up with innovative media campaigns and ideas for the client
• Showcasing case studies internally within the organisation which might have / might not have been used by the client which could help in pitching a similar concept to other clients
Requirements
• Bachelor's degree
• Proven experience as a copywriter
• Experience managing a team of copywriters in an agency setting
• Knowledge of online content strategy and creation
• Excellent writing, editing and proofreading skills
• Excellent time management and organisational skills
Experience
3 - 5 years
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