Digital Marketing Strategist
1 day ago
**About the Role:**
">We are seeking an experienced Marketing Manager to lead our offline marketing efforts in diagnostics. The ideal candidate will have a proven track record of managing BTL marketing campaigns across multiple cities.
**Key Responsibilities:**
- Oversee and manage both ATL (Above-the-Line) and BTL (Below-the-Line) offline marketing activities across India.
- Coordinate with internal teams (Design, Sales, Purchase, and Legal) to ensure smooth execution of marketing campaigns in line with SOPs.
- Build and maintain strong vendor relationships to ensure timely and high-quality service delivery.
- Maintain proper documentation for reports, work orders, and other campaign-related materials.
**Requirements:**
* Minimum 3-5 years of experience in BTL Marketing in diagnostics.
* Strong communication, coordination, and negotiation skills.
* Excellent vendor management and relationship-building capabilities.
* Ability to manage multiple tasks simultaneously and meet deadlines.
**Compensation Package:
">The salary range for this position is ₹800000 - ₹1200000 per annum, depending on qualifications and experience. We also offer a comprehensive benefits package, including health insurance, retirement plan, and paid time off.
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