
Digital Marketing Strategist
5 days ago
Job Title: Digital Marketing Strategist
Digital Marketing Roadmap DevelopmentWe are seeking a seasoned professional to lead our digital marketing efforts and develop strategic roadmaps for clients. The ideal candidate will have intermediate level experience in programmatic buying and a strong working knowledge of the DV 360 platform.
- Create proposals involving DV 360 for awareness, acquisition campaigns, remarketing, app installs, and video branding.
- Optimize for reach/install/conversion on DV 360, link App Analytics platform to DV 360, and manage ad tags/floodlight tags in CM/DV360.
Campaign Optimization
Monitor daily/monthly account metrics (budget caps, campaign pacing, lost bidding, impression share) to implement optimization strategies.
Client Management
Perform client account management responsibilities associated with display/TrueView/video/search campaigns.
Reporting and Analysis
Generate relevant reports at three stages of the campaign (Before, During, After).
Creative Support
Collaborate with creative design teams to develop ideas for creative copy and graphical ad templates.
Required Skills and Qualifications
The ideal candidate should possess:
- Programmatic buying: Intermediate level experience required.
- DV 360 Experience: Strong working knowledge of DV 360 platform.
- DV 360 Certification: Must be certified in DV 360.
Benefits
This role offers a dynamic work environment and opportunities for professional growth and development.
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