Data Analyst 2 Role

3 days ago

Bengaluru, Karnataka, India Epsilon Full time

Company Overview

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Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we've provided marketers from the world's leading brands the data, technology and services they need to engage consumers with one view, one vision and one voice.

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Job Summary

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The Data Analyst 2 role at Epsilon involves conducting data analysis using Google Analytics and other tools in support of various analytic solutions. This position requires experience in data analysis and working with large sets of data, as well as the ability to take ownership and accountability of work assigned.

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About the Team

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You will be part of the web analytics team, which partners with internal and external clients, and data providers, leveraging various analytics to drive strategic thought and effective decision making.

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Main Responsibilities

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  • Create and quality review of tags via GTM/Adobe launch">
  • Work on looker studio dashboards">
  • Provide monthly performance reports with data driven and result oriented insights">
  • Create and manage tags in Google Tag Manager">
  • Collaborate with agency partners to maintain media tags in Google Tag Manager">
  • QA (Quality Assurance) on tagging to make sure it is implemented and firing correctly">
  • Follow enterprise standards and best practices for Google Analytics tags and admin setup">
  • Document and maintain tagging plans">
  • Edit and maintain Looker Studio dashboards populated with data from Google Analytics">
  • Collaborate with agency partners to create Google Analytics reports that analyze performance of media tactics">
  • Advise on UTM tagging strategy">
  • Proactively communicate with supervisor regarding workload and the status of assignments">
  • Prepare reports (Word, Excel, PowerPoint) in support of deliverables">
  • Responsible for end-to-end reporting performance data pulling, data aggregation, analysis, PowerPoint setup and insight generation">
  • In all data deliverables there will be an opportunity and an expectation for the candidate to make recommendations for improvement to help drive the client's business forward">
  • Review KPIs and provide strategic recommendations for ongoing campaign and site improvements">
  • Owner of data intensive spreadsheets and PowerPoint presentation">
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Requirements

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  • 4-6 years of relevant professional experience conducting digital analytics or working in another analytical field with a demonstrated passion for digital">
  • Responsible for providing analysis, data mining, optimization and recommendations for client's online marketing campaigns and initiatives">
  • Media channels include Paid Search, Display, social media, and organic search">
  • Strong analytic and technical thought process and ability to interpret findings">
  • Effective communicator via both written and verbal">
  • Strong understanding of pulling data from the web analytics tools">
  • Preferred Google Analytics Advanced level user in Excel and PowerPoint: pivot tables, charts, v-lookups, and dashboard creation">
  • A basic understanding of statistical analysis and research methodologies">
  • Bachelor's degree required, preferably in a quantitative field such as economics, statistics, mathematics, marketing, or psychology">
  • A master's degree in business administration, statistics, or any other related field is preferred but not required">
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About Epsilon

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Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. We have over 9,000 employees around the world and are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:

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  • Act with integrity. We are transparent and have the courage to do the right thing.">
  • Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.">
  • Innovate with purpose. We shape the market with big ideas that drive big outcomes.">
  • Respect all voices. We embrace differences and foster a culture of connection and belonging.">
  • Empower with accountability. We trust each other to own and deliver on common goals.">
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Salary Range

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We estimate the salary range for this position to be between $85,000 and $110,000 per year, depending on experience.

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Benefits

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Epsilon offers a comprehensive benefits package including medical, dental, vision, 401(k), life insurance, disability insurance, and paid time off.

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