Social Media Campaign Lead

5 days ago

Thiruvananthapuram, Kerala, India beBeeInfluencer Full time ₹ 17,78,000 - ₹ 24,37,100

Job Overview

We are seeking an accomplished Social Media Strategist to spearhead our social media marketing endeavors, develop and execute Go-To-Market strategies for Shorts social marketing activations, and manage influencer campaigns.

About the Role

  • Briefing and working with agency partners to align, develop and ensure deliverables are being completed on time as per plan.
  • Developing Go To Market strategies for Shorts social marketing activations including owned and operated social and the social of allied partners (talent, labels, partners etc) to drive business, marketing and social goals.
  • Working closely with external partners to align plans and ensure deliverables are delivered and executed smoothly.
  • Helping inform internal teams of key trends and/or brand crisis situations on social media that can impact the business.
  • Inform and sometimes implement paid media to drive reach.
  • Community Management with a focus on identifying engagement opportunities and driving conversations between brand and users.

Key Responsibilities

  • Develop strategies and plans around recruitment and optimization of influencers plans - Understanding the influencer and content creator eco system in India.
  • Comfortable working with data and numbers while also knowing the pulse of great content that works for social media audiences.
  • Ensuring agency execution is in line with the marketing brief while maintaining brand and partner guidelines and mandates.

Requirements

  • Bachelor's degree or equivalent experience.
  • Minimum 6-9 years of relevant experience in social media marketing and influencer marketing across agencies or client side.
  • Strong understanding of the KOF Short Format Video Ecosystem in India, SFV influencers, cutting edge social and marketing work in the market.
  • Proficiency in project management and marketing execution across channels and markets.
  • Good record of creativity and data driven optimization, especially in social media marketing.
  • Ability to work on multiple projects simultaneously in a fast paced dynamic environment, handle complex budgets and multiple campaigns.

Culture

Ambition – you look for opportunities to deliver greater value to those around you.

Inclusion – to be actively pro-inclusive and anti-racist across our community, clients and creations.

Results – you accept responsibility for your actions.

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