Social Media Marketing Strategist

2 hours ago

Kota, Rajasthan, India beBeeInfluencer Full time ₹ 16,00,000 - ₹ 20,50,000
Job Description

As a Senior Social Media Manager, you will be responsible for developing and executing social media marketing strategies that drive business growth and engagement.

You will oversee the development of social media Go-To-Market strategies, including influencer campaign management, and work closely with external partners to ensure deliverables are completed on time.

Key responsibilities include:

  • Briefing and working with agency partners to align, develop and ensure deliverables are being completed on time as per plan.
  • Developing Go To Market strategies for Shorts social marketing activations including owned and operated social and the social of allied partners (talent, labels, partners etc) to drive business, marketing and social goals.
  • Working closely with external partners to align plans and ensure deliverables are delivered and executed smoothly.
  • Helping inform internal teams of key trends and/or brand crisis situations on social media that can impact the business.
  • Inform and sometimes implement paid media to drive reach.
  • Community Management with a focus on identifying engagement opportunities and driving conversations between brand and users.
Required Skills and Qualifications

To succeed in this role, you will need:

  • Strong understanding of social media marketing principles and strategies.
  • Excellent communication and presentation skills.
  • Ability to work collaboratively with cross-functional teams.
  • Proven experience in managing influencer campaigns and relationships.
  • Knowledge of AI tools and willingness to learn and adapt new technologies.
Benefits

This role offers:

  • Opportunity to work with a leading company in the industry.
  • Chance to develop and execute innovative social media marketing strategies.
  • Collaborative and dynamic work environment.
  • Professional growth and development opportunities.
Others

In this role, you will:

  • Analyze successes, failures, learnings and way forward on initiatives and experiments and socialize the same with cross functional teams.
  • Continuous optimization of influencer plans based on feedback, learnings and results.
  • Proactiveness and willingness to run robust experiments to optimize influencer marketing plans which inform future marketing strategies.

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