
Leading Machine Learning Innovations
2 days ago
Role Overview: We are seeking a seasoned Principal Machine Learning Scientist to drive the development of cutting-edge ML models and systems that fuel our ad platform. As a key technical architect, you will lead the design and implementation of innovative solutions that intersect ML, economics, personalization, and creative optimization.
\Key Responsibilities:
\- \
- Design and develop predictive models for ad outcomes, bidding decisions, budget pacing, and SKU/ad selection.\
- Build intelligent automation systems for campaign management that adapt in real-time to advertiser and platform feedback.\
- Develop generative models to optimize ad creatives and improve user engagement across formats.\
Requirements and Qualifications:
\- \
- Bachelor's, Master's, or Ph.D. in Computer Science, Machine Learning, Statistics, or a related technical field from a reputable institution.\
- 10+ years of experience building production-grade ML systems, with 5+ years specifically in AdTech, performance marketing, or large-scale recommender systems.\
- Proven track record of delivering impactful ML innovations as a senior individual contributor, from ideation to deployment.\
- Deep expertise in one or more of the following domains: CTR/CVR prediction, bidding dynamics, bid/budget optimization, multi-objective learning, campaign automation, target ROAS modeling, generative AI for creative optimization, personalization, or agentic workflows.\
Technical Skills:
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- Advanced understanding of ML algorithms, reinforcement learning, Bayesian optimization, multi-armed bandits, and game theory as applied to digital advertising.\
- Fluency in Python and ML frameworks like PyTorch, TensorFlow, XGBoost, and libraries like LightGBM, Scikit-learn.\
- Expertise in large-scale data processing with PySpark, SQL etc.\
- Experience with real-time inference, latency-sensitive model serving, and model monitoring in production environments.\
Soft Skills:
\- \
- Passion for solving ambiguous, complex problems with scientific rigor and business impact.\
- Deep ownership mentality and the ability to independently scope and drive projects end-to-end.\
- Clear, concise communication of complex technical concepts to cross-functional stakeholders.\
- Collaborative mindset with a track record of influencing product direction through technical thought leadership.\
Why Join Us?
\- \
- Be a key technical architect behind our growing AdTech ecosystem.\
- Work on cutting-edge problems that intersect ML, economics, personalization, and creative optimization.\
- Shape the future of advertising in India's leading beauty and lifestyle platform—with a strong focus on user delight and advertiser success.\
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