Digital Media Strategist

2 days ago


Delhi, Delhi, India Zolo Full time

We are seeking a highly skilled Digital Media Strategist to join our team at Zolo.

About the Role

As a Digital Media Strategist, you will be responsible for developing and executing social media strategies to promote our brand, engage our audience, and increase our following on various social media platforms.

Key Responsibilities:
  • Process Compliance:
    • Ensure compliance with established processes and procedures related to social media management, content creation, and event promotions.
  • Social Media Promotion:
    • Develop and execute social media strategies to promote our brand, engage our audience, and increase our following on various social media platforms.
  • Content Creation:
    • Create high-quality, engaging content for social media posts, including images, videos, and written copy, that aligns with our brand identity and resonates with our target audience.
  • Event Promotions:
    • Promote upcoming events, product launches, and special promotions on social media platforms to generate excitement and increase attendance.
  • Influencer Collaborations:
    • Identify and collaborate with influencers and brand ambassadors to expand our reach, increase brand awareness, and drive engagement on social media.
  • Performance Analysis:
    • Analyze the impact of social media posts, evaluate the success of promotions, and compare planned versus actual costs to optimize future campaigns and initiatives.
Requirements:

To succeed in this role, you should have:

  • A Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in social media management, content creation, and digital marketing.
  • A strong understanding of social media platforms, trends, and best practices.
  • Excellent written and verbal communication skills, with a keen eye for detail.
  • Creative thinking and the ability to generate innovative ideas for content and promotions.
  • Strong analytical skills and the ability to interpret data to inform decision-making.
  • The ability to work independently and as part of a team, with strong organizational and time management skills.
  • Proficiency in social media management tools and analytics platforms.
What We Offer:

We offer a competitive salary package of around ₹ 8-12 lakhs per annum, depending on your experience and qualifications.



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