Digital Marketing Strategist

3 weeks ago


Ahmedabad, Gujarat, India Merito Full time
Job Description

Merito is seeking a skilled Performance Marketing Specialist to develop and execute performance marketing campaigns across Ecommerce platforms. The ideal candidate will have a strong background in managing ads platforms, data analysis, and budget management.

Key Responsibilities:
  • Develop and implement performance marketing campaigns across Ecommerce platforms.
  • Monitor and analyze campaign performance metrics to provide insights and recommendations for optimization.
  • Manage and allocate budgets effectively to maximize campaign performance and minimize costs.
  • Collaborate with cross-functional teams to ensure alignment on marketing strategies and objectives.
  • Conduct market research to identify trends, competitive landscape, and consumer behavior to inform marketing strategies.
  • Prepare and present regular reports on campaign performance and future strategies to stakeholders.
  • A/B testing and experimentation to identify the most effective marketing approaches.


Requirements
  • Minimum 1-3 years of experience in managing ads platforms of Amazon or Flipkart.
  • Proficiency in advanced Excel and other analytical tools.
  • Strong attention to detail and excellent analytical skills.


About Merito
Merito is one of the strongest brands in the Bakery category, with a state-of-the-art manufacturing facility near Ahmedabad, Gujarat. Our founding team consists of a Master Baker from Le Cordon Bleu, Paris, and an IIM-A alumni with a McKinsey background. We are committed to delivering high-quality products and exceptional customer service.

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