Marketing Strategist
3 weeks ago
Job Summary
We are seeking a highly skilled Marketing Strategist to join our team at Reliance Retail. The ideal candidate will have a proven track record of developing and executing successful marketing campaigns, as well as a strong understanding of market research techniques and data analysis.
Key Responsibilities
- Conceive and develop efficient and intuitive marketing strategies
- Organize and oversee advertising/communication campaigns, exhibitions, and promotional events
- Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures
- Initiate and control surveys to assess customer requirements and dedication
- Write copy for diverse marketing distributions (brochures, press releases, website material, etc.)
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
- Monitor progress of campaigns using various metrics and submit reports of performance
- Collaborate with managers in preparing budgets and monitoring expenses
Requirements
- Graduate/Post Graduate degree with relevant experience
- Proven experience as marketing executive or similar role
- Good understanding of market research techniques, data analysis, and statistics methods
- Thorough knowledge of strategic planning principles and marketing best practices
- Proficient in MS Office and marketing software (e.g. CRM)
- Familiarity with social media and web analytics (e.g. WebTrends)
- Excellent communication and people skills
- Strong organizational and time-management abilities
- Creativity and commercial awareness
- BSc/BA in marketing, business administration, or relevant discipline
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