Senior Digital Marketing Leader

2 days ago

Bhopal, Madhya Pradesh, India beBeeDigital Full time ₹ 40,00,000 - ₹ 85,00,000

Job Overview:

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We are seeking a seasoned Performance Marketing Manager to lead our customer acquisition and revenue growth efforts in the ecommerce division.

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Key Responsibilities:

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  • Design and execute full-funnel, cross-channel paid acquisition strategies (Google Ads, Meta, Display, Native, Affiliates).">
  • Develop innovative and cost-efficient paid campaigns to drive high-quality traffic, new customer acquisition, and repeat purchases.">
  • Manage monthly performance budgets and daily optimization to meet aggressive ROI, CAC, and LTV targets.">
  • Maximize channel-level performance (CPC, CPA, ROAS) while ensuring overall campaign efficiency.">
  • Utilize tools such as Google Analytics, Branch, Adjust, and Appsflyer to track, analyze, and report performance.">
  • Drive A/B testing across creatives, audiences, and landing pages to continuously optimize performance.">
  • Work closely with content, product, design, and technology teams to align campaigns with business goals.">
  • Partner with CRM and lifecycle marketing to improve customer retention and repeat purchase rates.">
  • Owning the end-to-end customer acquisition funnel from impression to conversion and beyond.">
  • Contribute to user experience improvements across website, app, and landing pages based on traffic behavior and insights.">
  • Champion our D2C digital marketing initiatives and identify new growth hacks, channels, or partnerships to accelerate scale.">
  • Continuously refine strategies to enhance customer delight, engagement, and advocacy (NPS, CAC:LTV).">
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Requirements:

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  • MBA in Marketing from a reputed institution.">
  • 36 years of experience in Performance Marketing, preferably in a D2C ecommerce brand or digital agency.">
  • Strong understanding of Google Ads, Meta Ads, and affiliate channels.">
  • Analytical and results-oriented, with proficiency in performance metrics, cohort analysis, and budget modeling.">
  • Comfortable working in a fast-paced, growth-stage company.">
  • Hands-on with tools like Google Analytics, Appsflyer, Branch, and advanced Excel/Sheets.">

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