Marketing and Business Development Director
5 days ago
As a key member of our team, you will be responsible for leading our marketing and business development efforts. This role is focused on pipeline creation, brand awareness, and demand generation. We are looking for a seasoned professional with a proven track record in B2B pipeline building and market expansion.
Key Responsibilities:
- Develop and execute marketing strategies to create brand awareness in BFSI, Aviation, Defence, and Industry 4.0.
- Oversee content marketing, PR, thought leadership, and digital campaigns.
- Optimize SEO, social media, and lead nurturing efforts.
- Organize industry events, webinars, and partnerships to drive market credibility.
- BHilD and manage a qualified sales pipeline by working closely with the sales team.
- Identify new market opportunities, strategic partnerships, and account expansions.
- Collaborate with the Pre-Sales team to develop tailored solutions for enterprise clients.
- Track KPIs: Lead generation, marketing ROI, brand reach, and pipeline conversion rate.
Ideal Candidate Profile:
- MBA from a top-tier institute (IIM, ISB, XLRI, FMS, or equivalent).
- 8-10 years of experience in marketing, business development, and demand generation.
- Strong expertise in digital marketing, content strategy, and GTM execution.
- Proven experience in B2B pipeline building and market expansion.
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